AvatarUX Expands United States Presence with Launch on Caesars Entertainment’s Online Casino Platforms in New Jersey

13^th March 2025 – Award-winning slots studio AvatarUX continues its U.S. expansion with the exclusive launch of KokeshiPop™ on all of Caesars marquee iGaming platforms in New Jersey, Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook and Casino.

Following its successful debut in Michigan, this latest launch marks another key milestone in AvatarUX’s strategy to establish a strong footprint across regulated North American markets through its partnership with Light & Wonder.

New Jersey players can now experience AvatarUX’s signature gameplay, including its popular PopWins™ mechanic, for the first time. With more thrilling titles set to roll out soon, the studio is committed to delivering highly engaging, innovative slots to players in the U.S.

Lara Falzon, CEO at AvatarUX, said:
“We’re thrilled to bring our award-winning content to another major U.S. market with Caesars Entertainment’s online casino platforms in New Jersey. Caesars is an iconic name in gaming, and after KokeshiPop™’s strong performance in Michigan, we’re confident that players in New Jersey will love its fast-paced action and unique features.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added:
“We’re excited to be the first operator in New Jersey to introduce AvatarUX’s content. KokeshiPop™ delivers fresh, engaging gameplay, and we look forward to expanding our offering with more of AvatarUX’s innovative slots.”

This expansion reinforces AvatarUX’s commitment to premium gaming experiences.