Partnership will significantly enhance the reach of supplier’s hugely popular games portfolio
23rd April 2021 – Innovative games design studio AvatarUX has signed an agreement to add its entire games portfolio to Solid Gaming’s igaming platform.
The deal will see AvtatarUX’s games library become available to Solid Gaming’s extensive operator network in numerous markets across Asia. The portfolio includes titles incorporating the hugely popular PopWins™ mechanic, such as player-favourites CherryPop™ and BountyPop™ as well as recently released TikiPop™.
The PopWins™ mechanic sees winning combinations pop, with each pop creating two new symbols, leading to increased chances of multiple wins. The power of PopWins™ can expand the rows of a slot from four to seven, increasing the ways to win from 243 to 33,614.
Upcoming titles featuring the hit mechanic, such as May release HippoPop™, will also be added to the Solid Gaming platform.
Since its launch in 2018, AvatarUX has quickly gained a reputation as an innovative studio that creates high-quality content that players love to play and want to come back to.
Solid Gaming is a member of the Gamesys group plc listed on the London Stock Exchange and offers a market leading aggregation platform, providing its operator partners with content from the industry’s most sought-after studios.
Marcus Honney, Managing Director at AvatarUX, said: “Partnering with Solid Gaming will see us further expand our reach across numerous markets across Asia and will bring our games in front of new audiences.
“We are working hard to fulfil our mission to develop engaging and fun games with the player experience in mind and we look forward to introducing our expanding portfolio to Solid Gaming’s leading operator partners and their customers.”
Thomas Nimstad, CEO at Solid Gaming, said: “AvatarUX has made a name for themselves in the igaming market and their innovative and exciting content fills a gap in our offering and we are thrilled to introduce their games to our operator partners.
“AvatarUX is all about the player experience and finding the right balance between mechanics, game play and art and nothing is overlooked when they design a title so it is no surprise that their content has already gained a big fan following.”