Innovation lies at the heart of our game development process. We are constantly pushing boundaries by introducing new features and gameplay elements that contribute to the continued success of our content. As the proud creators of the widely recognized PopWins™ mechanic, we’ve seen it power many of our most successful titles and become a defining feature of the AvatarUX brand.

The original PopWins™ mechanic has since evolved, inspiring the creation of additional innovative features such as MultiPop™ and ZapReel™, as well as hybrid mechanics that combine multiple gameplay enhancements for even greater player engagement.

StickyPop™ is the latest addition to our family of “POP” mechanics. Like PopWins™, StickyPop™ boosts win potential by generating fresh opportunities for consecutive wins. This exciting new mechanic debuts in our first Irish-themed title, Pop O’Gold™.

In Pop O’Gold™, each winning symbol becomes sticky—frozen in place—while the reel height increases. All non-winning symbols are cleared and replaced with new ones, continuing the cycle as long as new wins are formed. Reels can expand up to 5 symbols tall in the base game and up to 7 symbols tall during Free Spins, creating a dynamic and highly rewarding gameplay experience.